Design Statement

My streetwear + athleisure capsule collection was inspired by the design aspect of our athletic surroundings. I really admire the colors and geometry present in sports such as basketball. There is a lot of use of lines and movement in sports. I was inspired to take this athletic vision and turn it into something that is also fashionable and trendy. My target customer is between 18-25 years old. She loves fashion and uses it as a way to express herself. She likes to dress chic and express her style, while being confident and comfortable. She wants clothes that she can dress up or dress down and take from day to night. I used sporty silhouettes with more luxurious and high quality fabrics to add to the streetwear and athleisure aspect of the line!