Design Statement

Raftaar, is an A/W 2021 ready-to-wear streetwear collection designed for women who desire a polished yet comfortable approach to their on-the-go lifestyle. The word Raftaar is Hindi for ‘speed’ reflecting the fast-paced lifestyle of the wearer, as well as the ever changing nature of the fashion industry. Each piece has a focus on function, with several adjustable features meant to allow the wearer to modify the design to their own height and/or modesty preferences. This, combined with the interchangeable nature of the collection, allows for a more sustainable production process, presenting a capsule style approach providing more opportunities to wear each piece. The color palette of this collection is built on the new neutral muted tones including burnt orange, brown, beige, dusty navy, and black. Innovative hardware choices and usage add a one-of-a-kind addition to this highly wearable, street ready collection.